The Nordics x Japan

This is what SIRO agency is for. As an agent, SIRO brings the true value of the brands from the Nordic countries to Japan and the same, other way round.

SIRO was born from Office Utano Oy, a coordination office from Helsinki. Office Utano Oy has been dealing with media/ business projects mainly from Japan to the Nordics. Along with 8 years of its history, some of the business coordinations end up to the agent-like businesses. Now those agent-like projects are all under an independent roof, SIRO agency. In the near future, more of new agent cases will join under the same roof. 

The word SIRO means “delicate” in Finnish, and in Japanese it has the same sound as a word for “white”. As an agent, we represent someone’s brand, which is precious and beautiful like a baby. Do you carry a baby with rough manners? No way. We take care of your brands like your baby. We bring brands’ true values into the new market, without any additional colours from our hands.